One Crisis to Another: Finding Opportunity Through Chaos

By John Francis

June 30, 2020

Business | Franchise Lifecycle Program

Over the past three months, we’ve experienced a lot of challenges – wow!

The coronavirus created a great deal of anxiety and fear – both from a health perspective, as well as the lockdown and the economic impact of closing everything down. That alone was very difficult.

Then pile on top of that the protests and riots from the George Floyd incident, which hit very close to home as it happened right here in Minneapolis. It’s been a crazy time, but through it, I do believe that most people finally now understand the message that things have got to change in this country for our society to improve. Both professionally and personally, we’ve got to approach things differently.

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In the midst of all of this going on around us, I’ve been inspired to make myself more accessible (and more affordable) to more people.

To that end, I’ve spent these last few months working on developing new content, trying new formats and adopting new technologies and strategies to expand both my business and my reach so that I can help even more people with their franchise businesses.

Needless to say, it has been a lot of work and I feel like I’ve created some chaos for myself. Just as I advise my clients to do, I’ve moved way beyond my comfort zone, which, I believe, is where growth occurs.

My goal has always been to help people improve their attitudes towards franchising and to improve the results they achieve in their franchise business.

As I work on scaling up my business with the goal of being more available, accessible and affordable, I can’t help but think that there is a parallel with some of the changes we’re all experiencing as we live through these challenging times. From what I’ve been seeing (and have experienced myself), going through this series of national crises has pushed us all to be more careful, more sensitive, and hopefully more reasonable.

I want to share with you what I’ve learned, experienced and accomplished in my 30+ year career working with more than 50 different brands in multiple capacities. I believe there is opportunity in chaos, and there is opportunity for everyone.

It’s the opportunity to really grow and learn and achieve success along the way. And I believe we’re now doing just that in America, as a society and culture. And I’m trying to do that for myself on a personal level, as well as to help franchise professionals achieve the same – and I think that’s a good thing.

Any ideas, suggestions or advice? Let me know and we’ll connect. Let’s help everybody move forward, for the better.